World Monuments Fund • Fundraising Gala & Live Stream
WMF's 55th Anniversary Gala
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WORLDWIDE <span class="outline">SOLUTIONS</span>
During the pandemic, many nonprofits faced tremendous risk as the most significant fundraising event of their year - their gala’s had to adapt to the the new normal. While many organizations canceled entirely, others held online fundraising drives and an innovative few went virtual. For WMF, the event would represent the 55th anniversary of their important work - so canceling was not an option.
The World Monuments Fund’s (WMF) mission is to safeguard the most precious cultural heritage sites around the world. WMF’s visionary CEO, Benedicte deMontlaur, dreamed up a virtual gala that would bring travel to a donor base stuck in lockdown. After having worked closely with Benedicte during her time as Cultural Counselor at the French Embassy - we were quickly tasked with taking this fragment of a dream and bringing the event to life.
Around The World In 12 Hours’ represented an innovative vision for the World Monuments Fund to hold their 55th Anniversary Gala during a global pandemic.
AN AMBITIOUS <span class="outline">VISION</span>
In the months leading up to the event, we held several calls with collaborative ideation and brainstorming at the forefront - each time honing in on how we would execute the concept in a way that was deeply creative and technically sound. Ultimately, “Around The World in 12 Hours” was born - a virtual gala taking place across TWELVE HOURS with WMF staff, site experts and stakeholders participating from across the globe. Donors were presented with a series of virtual site tours to RSVP to - each covering a different region where WMF’s work would be showcased. The invite radiated the excitement of travel with meticulously crafted aesthetic revolving around passport stamps and other travel-inspired elements.
Success <span class="outline">Metrics</span>
Fundraising goal exceeded
Tremendously positive feedback
Telly Award Winner
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