School of American Ballet • Fundraising Gala & Live Stream
VIRTUAL WINTER BALL
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A NEW TYPE OF DANCE
When the pandemic struck, New York City was hit particularly hard. The School of American Ballet was forced to close down their Lincoln Center campus and send their students home. Aside from the obvious challenges this posed the students and their families, it also endangered the most important fundraising event of the year - the annual ball.
The team at SAB approached Direct Narrative with genuine concern about how they would execute their gala during lockdown. The DN team took a multi-pronged approach to production - from detailed segment planning and scripting, to pre-produced interviews, remote records and user-generated content created by students, parents, staff and alumni. We collaborated closely with the team at SAB to ensure that every frame helped tell the story.
The Virtual Winter Ball offered an intimate, yet extensive portrait of how the school persisted with operations through one of the most challenging times in their history. The gala was celebrated by donors and staff alike as a huge success.
<center>HIGH <span class="outline">EXPECTATIONS</span></center>
<center><p>With a donor-base accustomed to the gala taking shape as an extravagant evening at New York’s famed Lincoln Center,
it was crucial that every detail was considered and accounted for to ensure a wonderful experience for all attendees.
The audience of donors, parents and alumni were left in awe of the strength and resilience that the students, teachers and faculty showed in the face of this tremendous adversity.
</p></center>
After months of meticulous planning and collaboration, we were able to produce a one hour program featuring segments about every facet of the organization.
Success <span class="outline">Metrics</span>
Fundraising goal exceeded
Tremendously positive feedback
Telly Award Winner
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