Microsoft x Intel Gaming

The Microsoft Store team works tirelessly to create a home for the NYC gaming community. Building on our longstanding relationship, they approached us to help unveil the new League of Legends section of the Intel Gaming Experience at their NYC Flagship Store.

Direct Narrative assisted in booking League of Legends influencer Jadyden "Your Princess" Diaz to ensure that the video would reach the gaming community to raise awareness about this space and drive foot traffic to the weekly tournaments.